History behind logos of the most famous football clubs in Europe - Collins Uchendu's Blog

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24.4.19

History behind logos of the most famous football clubs in Europe




JUVENTUS
The new emblem was supported by a promotion ‘life is a matter of black and white’ – a reference to the club’s iconic colours. The badge, last updated in 2004, is essentially about extending the club’s reach and presenting a club known as ‘The Old Lady’ with a sharp, modern and eye catching symbol – an apparently ‘innovative’ emblem to coincide with initiatives to capture fans’ attention in Turin, Italy and across the globe, while staying true to their I Bianconeri (black and white) tradition.

“The transformation also encompasses a brand-new visual identity,” the club said. “The result of a bold, uncompromising approach, the new visual identity turns the sport’s traditional style on its head and sets about blazing a new trail.”


Agnelli added: “I get excited every time I see a word beginning with J in the papers.”
He might like it, but it polarised opinion from fans on social media.
The previous emblem featured the silhouette of a charging bull – the symbol of Turin, where Juve is based. Torino also have a bull on their logo.

Juve famously wear black and white after English club Notts County sent the Italians a replica of their strips in 1903 to replace Juve’s pink kit at the time. The club’s colours also leant to the nickname ‘The Zebras’.
Interestingly, the tradition of stars to commemorate triumphs on jerseys came from Juve, who added one in 1958, when they won their 10th Serie A title.

AC Milan, another Italian icon, has a classic, simple emblem based on a shield based on the flag of Milan (which is derived from the flag of Saint Ambrose – the Bishop of Milan from 374 to 397, the city patron and also the saint to that Basilica of Sant’ Ambrogio was dedicated to).
The St George’s Cross is not a link to England (although the club was founded by an Englishman) but it a hallmark of the City of Milan. Indeed, in 2014, the club’s main kit’s emblem was simply a crest with St George’s Cross.
They’re known as the Rossoneri because of the red and black colours - a symbol for fire and fear for the opponent.




AC Milan's Colombian forward Carlos Bacca.
AC Milan's Colombian forward Carlos Bacca.


INTER MILAN
Inter’s crest is classic, and but for a modernisation in 2014, the 1908 design, created by a painter, has remained timeless.
The circle of the emblem encases the letters FCIM, with their colours, leading to the nickname Nerazzurri, coming from the blue of the sky and the black of night.
Like AC Milan, Inter have embraced the cross from the city’s flag, and in 2008 actually launched a kit that had the big red cross emblazoned across the entire front of the jersey.
Inter are also affectionately known as The Grass Snake or Serpente – an emblem of the House of Visconte, which controlled Milan in the 13th century.




Inter Milan's Roberto Gagliardini.
Inter Milan's Roberto Gagliardini.


FC BARCELONA




FC Barcelona's Lionel Messi.
FC Barcelona's Lionel Messi.

Barcelona boast another famous crest, which has hardly changed since 1910, when supporters designed the crest in a competition. Ironically, it was one of the club’s players, Carles Comamala, who won.
It is self-explanatory: the Catalan flag on the right, the team colours underneath and, the St George Cross on the left, with FCB running across the middle.
Why St George’s Cross? He is also the patron saint of Catalonia, known as Saint Jordi.
Why the red and blue kit? Founding president Joan Gamper was Swiss and supported FC Basel!
Interestingly, the current FCB was CFB during Franco’s reign, to reflect Spanish, not Catalonian, version of the name.

REAL MADRID
Los Blancos’ crest is simple and hasn’t evolved much since 1920, the first major alteration from a simple MCF logo standing for Madrid Club de Futbol.
The current logo comes from King Alfonso XIII granting Madrid Club de Futbol ‘royal patronage’ – thus becoming Royal Madrid, or Real Madrid.




The Real Madrid crest.
The Real Madrid crest.

So, a crown was added to the crest, but then removed once the monarchy ended in 1931.
The current incarnation is very similar to the 1941 version, with the crown restored, gold added, while a mulberry band, representing the region of Castilo, dissects through the MCF letters. That strip was modernised to blue in the latest version.
In a reflection of the global nature of football – and the commercial imperatives – Real dropped the Christian cross from the top of their crown in their badge in 2014 to appease sponsors and supporters in the Middle East.


LIVERPOOL
The 2016-17 jersey features a gold version of the city’s famous liver bird from its coat of arms, a symbol which has featured in some incarnation on all Liverpool crests since 1901 and jerseys since 1955. The inner hem of the current jersey has “There’s no noise like the Anfield noise” on the inner hem, with ‘96’ a reference to the lives lost in the Hillsborough jersey on the inside of the collar.




The liver bird, right.
The liver bird, right.

Until 2012, the club’s iconic crest was on the breast of the jersey, featuring all the classic Liverpool hallmarks: the Shankly Gates, theYou’ll Never Walk Alone moniker, the liver bird, and in a modern addition, a subtle but poignant tribute to the Hillsborough victims via two flames flanking the emblem.
When the flames were removed by manufacturer Warrior in 2012, that caused plenty of consternation amongst Liverpool supporters.
Liverpool are the ‘Reds’ because of the city’s official colours.




The Liverpool crest.
The Liverpool crest.


CHELSEA
Chelsea’s crest has evolved over the last century with four main designs, with the current incarnation ushering in the Roman Abramovich era.
The centrepiece of the Chelsea badge since 1953 has been the lion, taken from the Arms of Earl Cadogan, otherwise known as the Viscount Chelsea, who was the club president at the time. The staff it holds comes from the Abbot of Westminster, which ruled over the Chelsea area.
The red roses represent England.




Chelsea.
Chelsea.

For 19 years until the club’s 2005 centenary celebrations, which reverted to the iconic design, the likes of Zola, Gullit and Hasselbaink wore jerseys with a plain CFC on the crest, with a lion dissecting the letters.




Chelsea's David Luiz.
Chelsea's David Luiz.

Previously, the crest featured a Chelsea Pensioner (for the army veterans nearby at the Royal Hospital Chelsea), before evolving into that CFC design on a blue background to reflect the club’s nickname.

MANCHESTER UNITED
What exactly is a “Red Devil”?
Newton Heath Football Club, the club’s initial name, and the fact they were the first team to play on a Sunday, earned them the nickname ‘The Heathens’.
Simply, so the story goes, the Salford Rugby League team had earned the name ‘The Red Devils’ on a dominant tour of France in 1934, and United, training in Salford at the time, preferred that as a moniker.
Indeed, legendary boss Sir Matt Busby encouraged it for its menacing, intimidating connotations instead of ‘The Heathens’ or ‘Busby Babes’ and by 1970, it was officially emblazoned on the club crest.




Manchester United's English striker Wayne Rooney.
Manchester United's English striker Wayne Rooney.

The only remnant from the club’s original badge, which resembled the Manchester Coat of Arms, is the ship on top of the devil, which is a nod to the Manchester Ship Canal.
The current incarnation has stayed fairly similar since the Busby version, with the words “Football Club” dropped in 1998.
Red is for power, yellow for energy and passion.




The crest, which resembles the city’s coat of arms.
The crest, which resembles the city’s coat of arms.


MANCHESTER CITY
The City badge was revamped two years ago, after a relatively unpopular 1997 version had certainly done its time, and was a modern interpretation of a 1972 badge.
The current circle has, like United, a tribute to the city’s canal, with the gold ship, but three diagonal stripes representing the rivers that run through the city: Irwell, Medlock and Irk. There is also the red rose of Lancashire and 1894, the year the club was founded.




Manchester City.
Manchester City.

This version completely got rid of the eagle, the often derided three gold stars (no deeper meaning – just decoration) and Latin motto ‘Superbia in Proelio’ which meant ‘Pride in Battle’. The eagle was a common symbol for the city of Manchester, in the official badge from 1958, because of its growing aviation industry.




The old logo.
The old logo.


ARSENAL
The club’s origins are from the Borough of Woolwich, which had a strong military tradition, with the Royal Artillery Regiment’s base. Indeed, the initial crest featured three cannons, and that theme has remained despite the move to Highbury in 1913. In 1949 the Latin motto Victoria Concordia Crescit - “victory comes from harmony” – was added.
Strangely, the catalyst for the 2002 modern change was that the crest was changed so many times that Arsenal couldn’t copyright it.
Incidentally, a 2011 commemorative edition for the club’s 125th year fused the current badge with the first. It featured 15 laurel leaves to the left of the club’s crest, symbolising the reverse of the six pence pieces paid by 15 men to establish Arsenal. On the right, 15 oak leaves were a nod to those men who met in the local Royal Oak pub.




The Arsenal crest.
The Arsenal crest.


TOTTENHAM
What exactly is a Hotspur?
Tottenham are said to be named after Harry Percy - a late-medieval English nobleman who died in the Battle of Shrewsbury in 1403 - who got the nickname Hotspur for using spurs when going into battle. He was also later depicted as a Shakespeare character, and the football club is said to have honoured him, with his descendants owning land where the club’s first home was, in Tottenham Marshes.
The cockerel part of the crest came because Percy had fighting cocks, who he donned with spurs as well.
The current, modern crest is simply a replica of a 1909 bronze statue created by former player called William James Scott.




Tottenham.
Tottenham.


BAYERN MUNICH
The Bundesliga behmoth’s badge is a simple one to explain: the club name, and the flag of Bavaria, which has only slightly evolved since 1970.
Before then, the crest was based around the letters F, C, B, M, up until 1954, when FC Bayern was added and the logo became circular.
For those wondering why a prolific club like Bayern only have four stars above their badge on their jersey: in Germany, a first star is for three titles, a second for five, a third for 10 and a fourth for 20. And, that’s the maximum! The stars only reflect league titles won in the Bundesliga era (that is, post 1963).




Bayern Munich's Thomas Muller.
Bayern Munich's Thomas Muller.


PARIS SAINT-GERMAIN
The Eiffel Tower has featured on PSG’s logo since 1972, although it disappeared from 1992-1996 for a jarring, rectangular crest that simply said PSG.
Blue and red have been the colours of choice because they’re the two colours of Paris, with the white tinge in all versions of the logo a tribute to the coat of arms of Saint-Germain-en-Laye.
Under the Tower is the cradle of French King Louis XIV and the small emblem above it is the fleur de lys - a lilly that is the most common symbol in French heraldry.
The club was previously known as Paris FC.




Paris Saint-Germain's Uruguayan forward Edinson Cavani.
Paris Saint-Germain's Uruguayan forward Edinson Cavani.
Source: foxsports

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